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The Role of Emotional Intelligence in Human Resource Management in the Apparel Industry in Sri Lanka

Introduction Sri Lanka's apparel industry is a cornerstone of its economy, generating billions in exports and employing over 300,000 people directly. In a sector that thrives on precision, efficiency, and teamwork, Human Resource  Management (HRM) plays a critical role in maintaining a productive and satisfied workforce. The competitive nature of the apparel industry, characterized by tight deadlines, high-quality standards, and intense competition, requires HR professionals to focus not only on technical skills but also on Emotional Intelligence (EI) to manage and develop talent effectively. Joint Apparel Association Forum Sri Lanka (JAAFSL). (2022). Annual apparel industry report. Ben Francis MBE, CEO and Founder of Gymshark Why the worlds biggest brands all go to Sri Lanka What is Emotional Intelligence? Emotional Intelligence, popularized by psychologist Daniel Goleman, refers to the ability to recognize, understand, manage, and influence emotions in oneself and others. In the ...